2. Don't Fall for Fakes
In today’s market, you can find a knockoff version of virtually any product you can imagine. Laptops, smartphones, TVs, luxury handbags, and more have dozens — if not hundreds — of scam sellers tricking buyers into thinking their sham products are the real thing.
As you might expect, that means sneakers are also a high risk: in fact, footwear is the most counterfeited product category in the world. There is a chance you’ll end up coming across this black market as you perform market research, even if you don’t realize it!
So, if you want to resell sneakers in a way that increases your profits and establishes a positive reputation for your business, you’ll have to beware of fakes. If you accidentally purchase one of these counterfeit items, you’ll have a tough time getting your money back from the original seller, which could put a hold on your progress.
Even worse, if you don’t realize your mistake and resell it to another buyer, you could find yourself facing negative reviews — and a reputation for selling fakes.
In other words, fake sneakers could quickly stop your resell business in its tracks if you are not careful.
Don’t worry; as frightening as this sounds, there are strategies you can utilize to ensure you never fall victim to a fake seller. Keep some of the following tips in mind as you begin scouting for your next profitable shoe.
Ask for Pictures: Someone who is selling a real sneaker will have nothing to hide. To keep yourself safe, ask for multiple, detailed pictures of the shoe. This way, you’ll be able to compare them to official photos taken by the brand, other sellers, YouTube videos, and more. As an added measure, you can even ask the seller to write the date and time on a piece of paper and have them place it next to the shoe in the photo. As a result, you’ll know that both the photo and the sneaker are legit.
Ask for Receipts: Sneaker reselling is a job that requires more paperwork than most people imagine. As you purchase footwear, you’ll find yourself receiving a steady flow of receipts that you can use to return unsold inventory and — most importantly — provide proof to buyers. So, if you’re eyeing a sneaker from another seller and aren’t sure if it’s a fake or not, ask them if they can include the original receipt
Finally, make sure that you’re also following the same rules when managing your resell business! If you aren’t providing pictures and other forms of proof, buyers will be hesitant to purchase from your store: They will be afraid you are a counterfeit seller.
On another note, there is a small chance that some buyers will claim the shoes you sent them are fake. Usually, they’re simply doing this to get a refund (and keep the shoe, of course). However, you can avoid this from happening by keeping your receipts, taking detailed photos, and including tracking & insurance with each shipment — that way, their accusations will have no merit.